MEDIA CONVERGENCE IN CREATIVE BROADCASTING (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Define the convergence media, type of convergence media and effect convergence media in the creative broadcasting; LO2 – Explain the implementation of convergence media and strategy of media in the creative broadcasting; LO3 – Classify the work of creative broadcasting based on theory and concept convergence media.

Topics:

1. Introduction convergence media;
2. Old and new media;
3. Convergence and mass communication theory;
4. The business of media in the convergence era;
5. Convergence media and audience;
6. Interactive media;
7. Radio, movie, television in the convergence era;
8. Content creator; Creating unique and valuable content;
9. Social media;
10. SEO and hyperlinks;
11. Measuring performance;
12. Ethics in the convergence media.