COMMUNICATION & PUBLIC AFFAIRS (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: explain the government PR role and Lobbying activities; describe public affairs activities within corporate context; construct  a comprehensive an ethical government public relations strategy.

Topics:

1. Introduction to Government Public Relations;
2. Media Relations;
3. Public Information Campaign;
4. Crisis Communication Challenges in Public Sector;
5. Strategic Communication Planning in the Digital Age;
6. Digital Branding for Government Public Relations;
7. Social Media for Public Sector;
8. Ethics and Modern Challenges in Public Sector Organization;
9. Monitoring and Evaluation Government Media and Social Media Engagement;
10. Government Public Relations Model;
11. Corporate Public Affairs;
12. Lobbying in Public Sector;
13. Litigation Communication.