DIGITAL CORPORATE COMMUNICATION (2/2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – identify different social media tools for corporate communication purposes; LO2 – explain the use of digital media for corporate communication purposes; LO3 – design appropriate social media planning for different corporate communication programs..

Topics:

1. The Scale and Scope of Social Media;
2. How Social Media Change Corporate Communication;
3. Social Media, Disruption, and Corporate Communication;
4. Social Media Strategy, Audience Experience and Engagement;
5. Creating Dialogic Communication between Corporate and its Stakeholders;
6. Media Convergence and Corporate Communication;
7. Social Media Options (1);
8. Social Media Options (2);
9. Integrating Social Media across Organizations;
10. Reputation Management and Crisis Communication in the Era of Digital Communication;
11. Encouraging Corporate Executives to Engage in Digital Media;
12. Write Your Plan, Plan Your Sell;
13. Social Media Law, Ethics, and Etiquette.