DIGITAL CORPORATE COMMUNICATION (2/2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: identify social media characteristics and social media ethics; explain the use of digital media for public relations purposes; design social media planning for public relations program.

Topics:

1. An Overview of Social Media;
2. A Strategic Framework That Works I;
3. A Strategic Framework That Works II;
4. Integrating Marketing, Advertising, and Public Relations with Social Media;
5. Choose Social Options for Target, Message, and Idea;
6. Choose Social Options for Target, Message, and Idea II;
7. Social Media Insights and Crowdsourcing;
8. Content Marketing and Influencer Marketing;
9. Social Care and Social Selling;
10. Write Your Plan, Plan Your Sell;
11. Social Media Law, Ethics, and Etiquette;
12. Misinformation, Fake News, and Consequences for PR Industry;
13. Social Media Trend;
14. Social media research;
15. Industry trend;
16. Social media goals;
17. Target audience and social analysis;
18. Competitor review;
19. Key message and social media channel;
20. Social media strategy and tactics;
21. Content calendar I;
22. Content calender II;
23. Social media evaluation;
24. Social media budget;
25. Social media plan presentation 1;
26. Social media plan presentation 2.