DIGITAL CORPORATE COMMUNICATION (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify social media characteristics and social media ethics
2. Explain the use of digital media for public relations purposes
3. Design social media planning for public relations program

Topics:

1. An Overview of Social Media
2. A Strategic Framework That Works I
3. A Strategic Framework That Works II
4. Integrating Marketing, Advertising, and Public Relations with Social Media
5. Choose Social Options for Target, Message, and Idea
6. Choose Social Options for Target, Message, and Idea II
7. Social Media Insights and Crowdsourcing
8. Content Marketing and Influencer Marketing
9. Social Care and Social Selling
10. Write Your Plan, Plan Your Sell
11. Social Media Law, Ethics, and Etiquette
12. Misinformation, Fake News, and Consequences for PR Industry
13. Social Media Trend
14. Social media research
15. Industry trend
16. Social media goals
17. Target audience and social analysis
18. Competitor review
19. Key message and social media channel
20. Social media strategy and tactics
21. Content calendar I
22. Content calender II
23. Social media evaluation
24. Social media budget
25. Social media plan presentation 1
26. Social media plan presentation 2