DIGITAL CORPORATE COMMUNICATION (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. identify different digital media tools for corporate communication purposes.
2. explain the use of digital media for corporate communication purposes
3. design appropriate digital media planning for different corporate communication programs.

Topics:

1. Introduction to Digital Corporate Communication
2. Digital Stakeholder Relations and Issues Management
3. Social Media, Disruption, and Corporate Communication
4. Digital campaigns and strategic communication planning
5. Creating Dialogic Communication between Corporate and its Stakeholders.
6. Media Convergence and Corporate Communication
7. Social Media Options (1)
8. Social Media Options (2)
9. Integrating Social Media across Organizations
10. Reputation Management and Crisis Communication in the Era of Digital Communication.
11. Encouraging Corporate Executives to Engage in Digital Media
12. Digital Content Management
13. Digital Social Responsibility and Sustainability Communication
14. Introduction to Digital Corporate Communication
15. Digital Stakeholder Relations and Issues Management
16. Social Media, Disruption, and Corporate Communication
17. Digital campaigns and strategic communication planning
18. Creating Dialogic Communication between Corporate and its Stakeholders.
19. Media Convergence and Corporate Communication
20. Social Media Options (1)
21. Social Media Options (2)
22. Integrating Social Media across Organizations
23. Reputation Management and Crisis Communication in the Era of Digital Communication.
24. Encouraging Corporate Executives to Engage in Digital Media
25. Digital Content Management
26. Digital Social Responsibility and Sustainability Communication