EVENT MANAGEMENT FOR BRAND (2/2 SCU)
Learning Outcomes:
On successful completion of this course, students will be able to: describe event management concept; illustrate the successful event management; construct a Public Relations Event.
Topics:
- Event Concept;
- Event canvas 1;
- Event canvas 2;
- Event design;
- Event Sponsorship;
- People Management;
- Event Promotion;
- Budgeting;
- Event evaluation;
- Legal, Ethical and Risk Management;
- Challenges in event management;
- Event trend;
- Event cases;
- Event Concept and Team;
- Planning the Event;
- PR Event Proposal;
- PR Event Proposal Presentation;
- Organizing The Event (1);
- Organizing The Event (2);
- Promoting The Event;
- Finalizing The Event Preparation;
- Finalizing The Event Preparation (2);
- Hosting The Event (1);
- Hosting The Event (2);
- Evaluating The Event;
- Event’s Evaluation Result Presentation.
Published at :
SOCIAL MEDIA
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