DIGITAL BRAND COMMUNICATION (2/2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Identify digital marketing characteristics and ethics; explain the use of digital marketing strategy for brand communication; Design digital marketing strategy for brand communication purposes.

Topics:

1. The Foundation of Digital Marketing;
2. Understanding the Digital Marketing Ecosystem;
3. Integrating Digital into Wider Organization Strategy;
4. Considerations and Data Protection in Digital Marketing Strategy;
5. Digital Transformation and Planning Digital Marketing Strategy;
6. SEO Strategy, Organic Techniques, and A Winning Paid Search Strategy;
7. Tailoring Your Social Media Strategy;
8. Marketing Automation and Lead Generation that Delivers Results;
9. Content Strategy;
10. Personalizing The Customer Journey and Digital Experience;
11. Conversion, Retention and Measurement I;
12. Conversion, Retention and Measurement II;
13. Digital Marketing Strategy;
14. Digital Marketing in Brief;
15. Digital Marketing Ecosystem in Indonesia;
16. Industry Trend on Digital Marketing in Indonesian Context;
17. Data Protection in Indonesia;
18. Target Audience and Digital Marketing Goals;
19. Competitor Analysis;
20. SEO Strategy;
21. Content and Channel Strategy I;
22. Content and Channel Strategy II;
23. Measurement for Digital Marketing Plan;
24. Digital Marketing Budget;
25. Digital Marketing Presentation I;
26. Digital Marketing Presentation II.