WRITING FOR BRANDING (2/2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: identify the principles of effective writing; discuss the types of public relations writing; demonstrate the understanding of different style in public relations writing.

Topics:

1. Effective Writing;
2. Ethics and Strategic Writing;
3. The Writing Process;
4. Social Media Writing for PR;
5. Blog and Podcast Writing;
6. Feature, Hybrid, and Social Media News;
7. Digital Newsroom Media Kits;
8. Newsletter and Magazine Stories;
9. Business Reports;
10. Annual Reports;
11. Speeches and Inteviews;
12. Writing for Advertisement 1;
13. Writing for Advertisement 2.