CREATIVE CONTENT WRITING (8 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: understand the various purposes of creative content writing; identity various types of creative content writing in conventional and digital media; explain the various types of creative content writing in conventional and digital media; apply technical tools in creative content writing; differentiate the format and styles of creative content writing across media platforms; demonstrate the writing skills for creative content publications; demonstrate editing skills for creative content publications in media and communication field; and evaluate the effectiveness of the content to targeted audience.

Topics:

Through this course, students experience real situations in producing creative content in the form of written communication in a selected industry and reflect on these experiences in an evaluation report.

Prerequisite(s): None