DIGITAL PUBLICATION (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: understand the various types of digital publications, identity purposes of publication on digital media; explain the significance of audience analysis in creating digital publication, apply technical tools to run data analytics for the purpose of publishing content on digital platforms; differentiate the format and styles of creative content writing across digital platforms; create creative content for digital publications; demonstrate data analytics to measure the effectiveness of digital publication; and evaluate missing gaps in digital publications.

Topics:

The class practices the basic fundamental of digital publication. It introduces techniques in digital publication production, from brainstorming ideas, planning, writing the content, design, and publishing.

Prerequisite(s): None