INTEGRATED MARKETING COMMUNICATIONS (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Analyze the concepts and processes of Integrated Marketing Communication.
- Classify the various types of Integrated Marketing Communication tools and approaches.
- Design an Integrated Marketing Communication strategy by optimizing multi-platform media.
- Evaluate the effectiveness of an Integrated Marketing Communication strategy in achieving objectives.
Topics :
- The IMC Foundation
- The IMC Planning Process
- Buyer Behaviors
- Advertising and Traditional Media
- Direct Marketing and Personal Selling
- Sales Promotion
- Public Relations
- Sponsorships and Event Marketing
- Digital and Mobile Marketing
- Social Media
- Alternative Marketing
- IMC Ethics and Regulation
- IMC Evaluation
SOCIAL MEDIA
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