DIGITAL PLATFORM STRATEGIES (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. identify about characteristic of any various digital platform to support public relations campaign;
2. Select digital platform strategies to support public relations campaign precisely;
3. Apply digital platforms according to needs of public relations campaign.

Topics:

1. Social Media: Introduction to Key Concepts;
2. Social Media: The Interactive Component of Marketing ;
3. Word-of-Mouth (WOM);
4. How Influence Models Work;
5. Social Media Components;
6. Understanding the Social Landscape;
7. Social Media Ecosystem;
8. Social Media Applications;
9. Driving Business Changes;
10. Key Social Media Approaches;
11. Social Framework: Key Deployment Stages ;
12. Platform Deep Dive;
13. Social Networking Platforms ;
14. Platform Deep Dive;
15. Content-Sharing Platforms;
16. Platform Deep Dive;
17. Microblogging/Blogging Platforms;
18. Extended Social Media Platform Categories