EVENT MANAGEMENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to :

1. Discuss the appropriate event concept accordance with public relations campaign’s objectives;
2. Apply event management concept as part of public relations activities based on campaign’s objectives;
3. Organize event management as part of public relations activities based on campaign’s objectives.

Topics :

1. Introduction to Events;
2. Event Planning Process;
3. Destination and Venue Selection for Events;
4. Developing Events Program and Content;
5. Site Planning Essentials for Events;
6. Promotion and Publicity for Events (1);
7. Promotion and Publicity for Events (2);
8. Build and Develop an Events Team;
9. Budgeting, Finances and Procurement for Events Management;
10. Managing an Event on the Day;
11. Post Event Evaluation and Insights (1);
12. Post Event Evaluation and Insights (2);
13. Post Event Evaluation and Presentation