CONTENT PRODUCTION (6 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the ecosystem of content creators industry
2. Produce professional and ethical content for digital media
3. Produce ethical and creative program for digital media
4. Define the core qualities of content creators
5. Evaluate entire creative program from the beginning phase
6. Using AI ethically and professionally for content production

Topics:

1. Influencer and Creator Ecosystem
2. Diversity, Equity, and Inclusion
3. Business and Social Media
4. Tapping 3: AI and Journalism
5. Principles of Influence
6. Ethics and Regulation
7. Tapping 2 and Running Campaigns
8. Tapping 4: Fact Checking Using AI
9. Influencers and Creators
10. Cultural Effects
11. A Macrosocial Perspective
12. Tapping 1: Partnering With Influencers and Creators
13. The Campaign of Influence