CRISIS MANAGEMENT (2/2)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify strategic issues in Public Relations area
2. Analyze issues using Public Relations Concepts
3. Construct campaign to solve the issues

Topics:

1. Crisis Management Knowledge
2. Risk for Crisis Management and Crisis communication
3. Crisis Mitigation Process
4. The Crisis Prevention Process
5. Crisis Preparation (1)
6. Crisis Preparation (2)
7. Recognizing Crisis
8. Crisis Responding; Crisis communication as Strategic Communication
9. Crisis Response Strategies
10. Reputation Management Strategies
11. Crisis Performance
12. Crisis Communication Evaluation
13. Organizational Memory and Learning
14. Risk for Crisis Management and Crisis communication
15. Crisis Mitigation Process
16. The Crisis Prevention Process
17. Crisis Preparation (1)
18. Crisis Preparation (2)
19. Recognizing Crisis
20. Crisis Responding; Crisis communication as Strategic Communication
21. Crisis Response Strategies
22. Reputation Management Strategies
23. Crisis Performance
24. Crisis Communication Evaluation
25. Manual Book Finalization