MULTIMEDIA STORYTELLING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – explain the story structure and value in storytelling; LO2 – illustrate the concept of storytelling for corporate and brand sustainability; LO3 – Apply the idea of corporate and brand sustainability using storytelling technique.

Topics:

1. Branding Through Storytelling;
2. Visual Storytelling;
3. The 4 Elements Storytelling;
4. Story Structure;
5. Storytelling In Business;
6. Authentic Raw Material for Storytelling I;
7. Authentic Raw Material for Storytelling II;
8. Storytelling As a Management Tool;
9. Storytelling In Advertising;
10. When Storytelling Become Dialogue;
11. The Media as A Storytelling Partner;
12. Tearing Down the Walls;
13. Transmedia Storytelling;
14. The Internet and social media Affecting Visual Storytelling;
15. Multimedia Storytelling in Entertainment;
16. Multimedia Storytelling in Journalism;
17. Multimedia Storytelling in Strategic.