MULTIMEDIA STORYTELLING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. explain the story structure and value in storytelling.
2. illustrate the concept of storytelling for corporate and brand sustainability.
3. apply the idea of corporate and brand sustainability using storytelling technique.

Topics :

1. Branding Through Storytelling
2. Visual Storytelling
3. The 4 Elements Storytelling
4. Story Structure
5. Storytelling In Business
6. Storytelling In Business
7. Authentic Raw Material for Storytelling I
8. Authentic Raw Material for Storytelling II
9. Storytelling As a Management Tool
10. Storytelling As a Management Tool
11. Storytelling In Advertising
12. Storytelling In Advertising
13. When Storytelling Become Dialogue
14. When Storytelling Become Dialogue
15. The Media as A Storytelling Partner
16. Tearing Down the Walls
17. Transmedia Storytelling
18. Transmedia Storytelling
19. The Internet and social media Affecting Visual Storytelling
20. The Internet and social media Affecting Visual Storytelling
21. Multimedia Storytelling in Entertainment
22. Multimedia Storytelling in Entertainment
23. Multimedia Storytelling in Journalism
24. Multimedia Storytelling in Journalism
25. Multimedia Storytelling in Strategic
26. Multimedia Storytelling in Strategic