STRATEGIC CORPORATE COMMUNICATION (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Explain concepts and principles of corporate communication; LO2 – Classify corporate communication strategy ; LO3 – Analyze corporate communication strategy.

Topics:

1. Introduction to Corporate Communication;
2. Spotify’s 2018 Goals Campaign;
3. BMW : Aligning Identity, Brand and Reputation;
4. Introduction to Corporate Communication;
5. Corporate Communication in Contemporary Organizations;
6. Lenovo: Developing a Global Brand;
7. Vodafone: Using Employee Communication to Empower Employees;
8. Corporate Communication in Contemporary Organizations;
9. Corporate Communication in a Changing Media Environment;
10. Learning from Case of Disney’s America Theme Park;
11. Crisis Communication Strategies : Tata’s Handling of the Mumbai Terrorist Attacks in Taj Hotel;
12. Corporate Communication in a Changing Media Environment;
13. Conceptual Foundations: Communicating Strategically; Conceptual Foundations: Communicating Strategically;
14. Corporate Communication in Practice: An Overview of the Corporate Communication Function;
15. Corporate Identity, Branding and Corporate Reputation;
16. Communication Strategy and Strategic Planning;
17. Research and Measurement;
18. Specialist Areas in Corporate Communication: Media Relations;
19. Internal and Employee Communication;
20. Investor Relations and Government Relation;
21. Issues Management and Crisis Communication;
22. New Developments in Corporate Communication.