STRATEGIC CORPORATE COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain concepts and principles of corporate communication
2. Classify corporate communication strategy
3. Analyze corporate communication strategy

Topics :

1. Introduction to Corporate Communication
2. Corporate Communication in Contemporary Organizations
3. Corporate Communication in a Changing Media Environment
4. Conceptual Foundations: Communicating Strategically
5. Corporate Communication in Practice: An Overview of the Corporate Communication Function
6. Corporate Identity, Branding and Corporate Reputation
7. Communication Strategy and Strategic Planning
8. Research and Measurement
9. Specialist Areas in Corporate Communication: Media Relations
10. Internal and Employee Communication
11. Investor Relations and Government Relation
12. Issues Management and Crisis Communication
13. New Developments in Corporate Communication
14. Spotify’s 2018 Goals Campaign
15. BMW : Aligning Identity, Brand and Reputation
16. Lenovo: Developing a Global Brand
17. Vodafone: Using Employee Communication to Empower Employees
18. Learning from Case of Disney’s America Theme Park
19. Crisis Communication Strategies : Tata’s Handling of the Mumbai Terrorist Attacks in Taj Hotel