BRAND SUSTAINABILITY STRATEGY (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Identify components to build brand sustainability
- Explain brand sustainability concepts and measurement
- Discover solutions to cases related to the brand sustainability program
Topics :
- Introduction to Branding and Sustainability
- Sustainability Megatrends and Stakeholder Landscape
- Theoretical Foundation of Sustainable Branding
- Crafting Brand Purpose and Sustainable Identity
- Sustainability Positioning and Brand Architecture
- Green Washing: Risk, Ethics and Avoidance
- Integrated Marketing Communication for Sustainability
- Brand Sustainable Strategy: Leadership
- Digital and Social Media Strategies for Sustainable Brand
- Measuring Sustainability Performance
- Brand Sustainability Strategy: Stakeholder Management
- Brand Sustainability Strategi: Waste, Plastic and Packaging
- Brand Sustainability Strategy: The Important of Effective Partnership
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