Communication Data and Technology (4 SCU)

Learning Outcomes

Upon successful completion of this course, students are expected to be able to explain types of Communication data and technology in the industry 4.0, select the data tools and sources related to industry 4.0, analyze the data to support Communication strategic plan, and demonstrate the ability to present data for journalism, Public Relations and Entertainment Communication purposes.

Topics

The course will introduce students to communication technologies and the structures of communication industries. They will also learn digital media environment and the tools used to produce technology-based media products and enhance effective digital media strategies. topics related to Big data, SEO, and AI are also exposed to the students to make them know the use of such computer scientific approaches in creating products of journalism, PR, and entertainment communication.

Pre-requisites: None