INTRODUCTION TO MEDIA INDUSTRY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Explain the type of mass media; LO2 – explain the difference of conventional and digital mass media industry; LO3 – Interpret the phenomena of conventional and digital mass media industry around the globe.

Topics:

1. Introduction to Mass Media Industry;
2. Entertainment and Journalism Type in the Media Industry;
3. Mass Media in the Convention and Digital Era;
4. Radio in the Conventional Era;
5. Television in the Conventional Era;
6. Video on Demand;
7. Online Media Industry;
8. Social Media in Industry Media;
9. Conventional and Online Audience;
10. Radio Streaming;
11. The Existence of Podcast;
12. Augmented and Virtual Reality;
13. Ethics and Future or Conventional and Digital Mass Media.