INTRODUCTION TO MEDIA INDUSTRY (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – explain the historical development, current challenges, and future trends of the media industry; LO2 – explain the process of media production, distribution, and consumption across platforms; LO3 – Discuss the ethical principles and regulatory frameworks that govern the media industry at the national and global levels; LO4 – analyze media industry phenomena in a global context.

Topics:

1. Origins of Media Industry Studies;
2. Key Roles in Media Production;
3. Production Cultures;
4. Organizations in Media Industries;
5. Practices in Media Industries;
6. Global Media Landscapes;
7. Economic Structures in Media Industries;
8. Regulation and Policy in Media;
9. Ethics in Media Industries;
10. Audiences and Media Consumption;
11. Digital Disruption in Media;
12. Technological Innovations in Media;
13. Future Directions for Media Industry Studies.

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