MEDIA PROMOTION & MARKETING (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify Identify the trend of marketing and promotion in the conventional and digital media; LO2 – explain Explain the trend of marketing and promotion in the conventional and digital media; LO3 – propose Propose a plan to promote content/ program in the conventional and digitalmedia.

Topics:

1. Introduction : Marketing & Promotion Media;
2. Management, Research and Budgeting in Promotion Media;
3. Marketing and promotion in Radio;
4. Television Promotion (free to air);
5. Network, cable TV and global media Television Promotion (pay TV);
6. Foundation of Digital Market in media industry;
7. SEO and UX for Digital Media Creative;
8. Social media marketing;
9. Facebook promotion;
10. Instagram marketing and promotion;
11. Twitter Youtube follower feeds;
12. AI in the social media marketing;
13. Digital ecosystem and New Media (VOD) Promotion.