MEDIA PROMOTION & MARKETING (2 Credits)
Learning Outcomes:
On successful completion of this course, students will be able to:
- LO-1 : Identify the trend of marketing and promotion in the conventional and digital media
- Explain the trend of marketing and promotion in the conventional and digital media
- Propose a plan to promote content/ program in the conventional and digital media
Topics :
- Introduction to Media Marketing & Program Branding
- Branding & Promotion Strategies for Television Programs
- Branding & Promotion Strategies for Radio Programs
- Program Promotion in News Media & Online Media Portals
- Branding & Promotion of Social Media Programs (TikTok & YouTube)
- Program Promotion Funnel (Awareness, Engagement, Viewing, Loyalty)
- Combined Promotion Strategy: Instagram & Facebook
- Program Promotion on Twitter, LinkedIn & Pinterest
- Talent, Influencer & KOL Strategy for Program Promotion
- SEO & Google Ecosystem for Promoting Digital Programs
- Tools for Managing Program Promotion Across Media
- Cross-Platform Integration & Program Branding Consistency
- Using AI to Enhance & Automate Program Promotion
SOCIAL MEDIA
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