MEDIA CONVERGENCE (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – explain the strategy of convergence in the media industry; LO2 – Explain the management of convergence in the media industry; LO3 – propose a broadcasting program relate with digital and convergence concept in media.

Topics:

1. Introduction convergence media;
2. Convergence in the technology;
3. Radio, movie, television and online in the convergence era;
4. Convergence theory;
5. Social media and Content creator;
6. Content in the convergence media;
7. interactivity media and audience;
8. SEO and hyperlinks;
9. Measuring performance;
10. Newsroom and new type of journalism;
11. Media bussiness models in the convergence era;
12. Media management models media in the convergence era;
13. future in the digital convergence mass media.