MEDIA CONVERGENCE (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to:

1. Explain the strategy of convergence in the media industry
2. Explain the management of convergence in the media industry
3. Propose a broadcasting program relate with digital and convergence concept in media.

Topics :

1. 1. Introduction to Media Convergence
   2. Technological Convergence
   3. Economic Convergence
   4. Cultural Convergence
   5. Social Convergence
   6. Political Convergence
   7. Journalism and News Convergence
   8. Entertainment and Media Convergence
   9. Advertising & Marketing in Convergence
   10. Globalization and Media Convergence
   11. Theories of Media Convergence
   12. AI, AR, and VR in Media Convergence
   13. New Communication Theories in the Age of AI & Social Media