MEDIA CONVERGENCE (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – explain the strategy of convergence in the media industry; LO2 – Explain the management of convergence in the media industry; LO3 – propose a broadcasting program relate with digital and convergence concept in media.

Topics:

1. Introduction to Media Convergence;
2. Technological Convergence;
3. Economic Convergence;
4. Cultural Convergence;
5. Social Convergence;
6. Political Convergence;
7. Journalism and News Convergence;
8. Entertainment and Media Convergence;
9. Advertising & Marketing in Convergence;
10. Globalization and Media Convergence;
11. Theories of Media Convergence;
12. AI, AR, and VR in Media Convergence;
13. New Communication Theories in the Age of AI & Social Media.