ONLINE PUBLISHING (2/2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Explain the strategy for producing blog and promoting it; LO2 – Propose the strategy to make a blog, from planning to producing, and how to promote it through many platforms; LO3 – Produce a blog that suits to target audience.

Topics:

1. Introduction blog;
2. How to write content in blog;
3. Types of web content;
4. Check the competitor;
5. Finding theme word and phrase;
6. Title and opening headline;
7. Working with theme and above the fold;
8. Social sharing buttons;
9. Media Storytelling, Content Sharing Blogs, and Microblogs;
10. AI tools to support blogger;
11. Social entrepreneurship and personal branding;
12. Google analytics and SEO;
13. Social Network Sites (SNS) Measurement and Management.