THEORY OF MASS COMMUNICATION (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to:

1. Define Key mass communication theories, including their historical context, foundational principles, and key proponents.
2. Apply mass communication theories to diverse media contexts, demonstrating the ability to connect theoretical concepts with real-world media practices and phenomena
3. Analyze and evaluate the relevance and limitations of different mass communication theories in understanding media phenomena

Topics :

1. Additional Theories and Concept
2. Agenda Setting Theory
3. Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and Society
4. Early Theories of Mass Communication
5. Gatekeeping Theory
6. Selective and Limited Influences
7. The Concept of Mass Society
8. The Philosophy of Mass Communication
9. The Press and Public Opinion
10. Theories and Influences on Individuals
11. Theory of Audience
12. Two-step Flow Theory
13. Social cognitive theory