BUSINESS RESEARCH AND TREND FORECASTING (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – explain the trends forecasting of target audience in cultural context; LO2 – apply AI generate tools for trends forecasting report; LO3 – analyze trends forecasting report to understand target audience cultural context.

Topics:

1. Introduction Business and Trend;
2. The Anatomy of a Trend;
3. The Trend Forecaster’s: The Skill;
4. The Trend Forecaster’s: The Analysis;
5. People In the Forecasting Process;
6. Intuition And Strategic Foresight;
7. Strategic Techniques with the Power of AI;
8. Research in Trend Forecasting I;
9. Research In Trend Forecasting II;
10. Scenario Planning;
11. Scenario Planning Stage;
12. The Role of Forecasting in Product Development;
13. Trend Forecasting Analysis and Report.