BUSINESS RESEARCH AND TREND FORECASTING (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the trends forecasting of target audience in cultural context
2. Apply AI generate tools for trends forecasting report
3. Analyze trends forecasting report to understand target audience cultural context

Topics :

1. Introduction Business and Trend
2. The Anatomy of a Trend
3. The Trend Forecaster’s: The Skill
4. The Trend Forecaster’s: The Analysis
5. People In the Forecasting Process
6. Intuition And Strategic Foresight
7. Strategic Techniques with the Power of AI
8. Research in Trend Forecasting I
9. Research In Trend Forecasting II
10. Scenario Planning
11. Scenario Planning Stage
12. The Role of Forecasting in Product Development
13. Trend Forecasting Analysis and Report