PUBLIC AFFAIR (2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – explain the government PR role and lobbying activities; LO2 – describe public affairs activities within corporate context; LO3 – construct a comprehensive an ethical government public relations strategy.

Topics:

1. Introduction to Government Public Relations;
2. Government Public Relations and Media Relations;
3. Public Information Campaign;
4. Crisis Communication Challenges in Public Sector;
5. Strategic Communication Planning in Public Sector;
6. Digital Branding for Government Public Relations;
7. Social Media for Public Sector;
8. Ethics and Modern Challenges in Public Sector Organization;
9. Monitoring and Evaluation Government Media and Social Media Engagement;
10. Government Public Relations Model;
11. Corporate Public Affairs;
12. Lobbying in Public Sector;
13. Litigation Communication: Principles of Litigation PR.