PUBLIC AFFAIR (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain all aspects of public affairs fundamentals and all tools of public affairs management for business.
2. Describe public affairs’ strategic activities aimed at influencing public decisions and policies through dialogue with institutions, stakeholders, and public opinion.
3. Construct a comprehensive public affairs strategy.

Topics :

1. Public Affairs Fundamentals
2. The Institutional Stakeholder Profile and Relationship Map
3. Digital and Hidden Relationship and Shadow Communication
4. Institutional Relationship Development and Decision Support Reports
5. Investment and Business Development
6. Establishing Institutional Relationships, Relational Risk Management and Perfect Advocacy Project
7. Social Media for Public Affairs
8. Planning Digital Public Affairs
9. Crisis Management for Public Affairs
10. Institutional Relational and Effective Digital Strategy
11. Public Affairs Management – Strategic Model
12. Organizing Public Affairs
13. Public Affairs Performance Evaluation and Activities Budgeting