WRITING FOR CORPORATE COMMUNICATION (2/2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Identify the types of corporate communication writing; LO2 – Explain the strategies of corporate communication writing; LO3 – Apply the comprehensive of corporate communication writing.

Topics:

1. Blogs, Vlogs, Newsletters, Infographics and Data Display;
2. Business Writing: Memos, Emails, Etcetera;
3. Creating News;
4. Introduction: The Strategic PR Professional;
5. Key Elements of a PR Campaign;
6. Letters to the Editor, Op-eds and Editorials;
7. Media Kits: Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles;
8. News Releases;
9. Persuasive PR Writing and Editing;
10. Pitching a Story;
11. Scripting Videos and Podcasts;
12. Social media for Strategic PR;
13. Speeches for Meetings, Crises and Other Situations.