WRITING FOR CORPORATE COMMUNICATION (2/2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Identify Identify the types of corporate communication writing; LO2 – explain Explain the strategies of corporate communication writing; LO3 – apply Apply the comprehensive of corporate communication writing.

Topics:

Introduction: The Strategic PR Professional; Introduction: The Strategic PR Professional; Creating News; Creating News; Persuasive PR Writing and Editing; Persuasive PR Writing and Editing; News Releases; News Releases; Media Kits: Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles; Media Kits: Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles; Pitching a Story; Pitching a Story; Letters to the Editor, Op-eds and Editorials; Letters to the Editor, Op-eds and Editorials; Social Media for Strategic PR; Social media for Strategic PR; Scripting Videos and Podcasts; Social Media for Strategic PR; Speeches for Meetings, Crises and Other Situations; Speeches for Meetings, Crises and Other Situations; Blogs, Vlogs, Newsletters, Infographics and Data Display; Blogs, Vlogs, Newsletters, Infographics and Data Display; Business Writing: Memos, Emails, Etcetera; Business Writing: Memos, Emails, Etcetera; Key Elements of a PR Campaign; Key Elements of a PR Campaign