WRITING FOR CORPORATE COMMUNICATION (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the types of corporate communication writing
2. Explain the strategies of corporate communication writing
3. Apply the comprehensive of corporate communication writing

Topics :

1. Introduction: The Strategic PR Professional
2. Creating News
3. Persuasive PR Writing and Editing
4. News Releases
5. Media Kits: Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles
6. Pitching a Story
7. Letters to the Editor, Op-eds and Editorials
8. Social media for Strategic PR
9. Scripting Videos and Podcasts
10. Speeches for Meetings, Crises and Other Situations
11. Blogs, Vlogs, Newsletters, Infographics and Data Display
12. Business Writing: Memos, Emails, Etcetera
13. Key Elements of a PR Campaign