ENVIRONMENTAL ISSUES AND BRAND ACTIVISM (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Explain environmental issues and brand activism to address societal problems; LO2 – Demonstrate brand activism strategy; LO3 – Analyze successful case studies of brand activism.

Topics:

1. Environmental Issues & Trust Crisis;
2. Introduction to Brand Activism;
3. How Brand Activism Works;
4. Employee as Brand Activist;
5. The CEO as Brand Activist;
6. The Customer as Brand Activist;
7. Brand Activism Tools;
8. Brand Activism Strategy;
9. Sustainable Business Environment;
10. The Decline of Trust;
11. Collaborative Capitalism & The Common Good;
12. Green Brand Concept;
13. Green Brand Management.