ENVIRONMENTAL ISSUES AND BRAND ACTIVISM (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain environmental issues and brand activism to address societal problems.
2. Demonstrate brand activism strategy.
3. Analyze successful case studies of brand activism and develop a brand activism campaign

Topics :

1. The Global Trust and Ecological Crisis
2. Why Environment Matters to Brand
3. Environmental Problem as Communication Problem
4. Framing Nature and Environmental Narratives
5. SDG and Sustainable Business Environment
6. Brand Activism: How it is work?
7. Employee and CEO as Brand Activism
8. Brand Activism and Digital Media
9. Brand Activism Strategy and Tools
10. Environmental Advocacy Campaign and The Brand Activism
11. From Media Voice to Inclusive Brand Activism
12. Measuring Brand Activism and Environmental impact
13. Brand Activism in the AI Era: From Digital Engagement to Sustainable Transformation
14. The Global Trust and Ecological Crisis
15. Why Environment Matters to Brand
16. Environmental Problem as Communication Problem
17. Framing Nature and Environmental Narratives
18. SDG and Sustainable Business Environment
19. Employee and CEO as Brand Activism
20. Brand Activism and Digital Media
21. Brand Activism Strategy and Tools
22. Environmental Advocacy Campaign and The Brand Activism
23. From Media Voice to Inclusive Brand Activism
24. Measuring Brand Activism and Environmental impact
25. Brand Activism in the AI Era: From Digital Engagement to Sustainable Transformation
26. Brand Activism: How it is work?