BRAND ACTIVATION (2/2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Identify experiential marketing elements in the process of implementing a brand activation strategy
- Discuss the process of brand activation to create memorable experiences and consumer engagement
- Design a brand activation campaign plan to create memorable experiences and consumer engagement
Topics :
- The Rise of the Costumer Experience in Marketing Communication
- The Psychology of Engagement
- Anatomy of an Experience
- Element of Experience Story Structure
- Customer Experience Successful Case Study
- Brand Activation to Create Memorable Experience
- Brand Activation Process
- Brand Activation Strategy: The Idea
- Brand Activation Strategy: The Situational and Objectives
- Brand Activation Strategy: The Audience and The Message
- Brand Activation Strategy: The Channel and Tactics
- Brand Activation Measurement and Evaluation
- Brand Activation Future Challenge
- The Rise of the Costumer Experience in Marketing Communication
- The Psychology of Engagement
- Anatomy of an Experience
- Element of Experience Story Structure
- Customer Experience Successful Case Study
- Brand Activation to Create Memorable Experience
- Brand Activation Process
- Brand Activation Strategy: The Idea
- Brand Activation Strategy: The Situational and Objectives
- Brand Activation Strategy: The Audience and The Message
- Brand Activation Measurement and Evaluation
- Brand Activation Strategy: The Channel and Tactics
- Brand Activation Future Challenge
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