SOCIAL MEDIA PLANNING & ENGAGEMENT (2/2 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – Define Social Media Planning & Engagement concept; LO2 – Explain Social Media Planning & Engagement activities; LO3 – Apply Social Media Planning & Engagement proposal for Brand.

Topics:

1. The Evolution of Social Media;
2. The Present-day of PR Industry;
3. The Road Map to Success: Developing a Social Media Plan;
4. Content Creation and Curation;
5. Contemporary Media Relations;
6. Visual Content on the Social Sphere;
7. Social Media Channels; Social Media Channels;
8. Create Memorable, Shareable and “sticky” Social Media Content;
9. Crisis management and Social Sphere;
10. Measuring Social Media’s Impact and Value;
11. Social Media Ethics;
12. Rules Of Engagement;
13. The Future of PR & Social Media.