SOCIAL MEDIA PLANNING & ENGAGEMENT (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define Social Media Planning & Engagement concept.
2. Explain Social Media Planning & Engagement activities.
3. Apply Social Media Planning & Engagement proposal for Brand

Topics :

1. The Evolution of Social Media
2. The Present-day of PR Industry
3. The Road Map to Success: Developing a Social Media Plan
4. Content Creation and Curation
5. Contemporary Media Relations
6. Visual Content on the Social Sphere
7. Social Media Channels
8. Create Memorable, Shareable and “sticky” Social Media Content
9. Crisis management and Social Sphere
10. Measuring Social Media’s Impact and Value
11. Social Media Ethics
12. Rules Of Engagement
13. The Future of PR & Social Media