INTRODUCTION TO PUBLIC RELATIONS (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define the concept of Public Relations
2. Explain the function of Public Relations in Management
3. Classify the Public Relations program for Stakeholder

Topics :

1. Public Relations Today : Definitions and History
2. Careers in Public Relations and Growth of a Profession
3. Ethics and the Law in Public Relations
4. Reaching Diverse Audience
5. Public Opinion and Persuasion
6. Research and Campaign Planning
7. Communication and Measurement
8. Online and Social Media
9. Managing Competition, Conflict and Crisis
10. Corporate Public Relations
11. Government and Politics
12. Meetings, Events, Entertainment, Sports and Tourism
13. Global Public Relations