IMAGE AND REPUTATION MANAGEMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the diverse aspects of corporate identity, image, and reputation
2. Analyze public relations cases in identity, image, and reputation management
3. Design image and reputation management for organization

Topics :

1. Where The Strategic Management Begins
2. Corporate Communication
3. Measuring and Managing Corporate Image and Reputation
4. Corporate Image
5. Presenting Image Design Proposals
6. Corporate Reputation
7. Practical Applications of Theory for Strategic Planning
8. Corporate Identity
9. Designing Image and Reputation
10. Internal and External Relations
11. Corporate Branding
12. Elements of The Campaign
13. New Media in Corporate Image and Reputation Management