IMAGE AND REPUTATION MANAGEMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the diverse aspects of corporate identity, image, and reputation
2. Analyze public relations cases in identity, image, and reputation management
3. Design image and reputation management for organization

Topics :

1. Corporate Identity
2. Corporate Image
3. Corporate Branding
4. Corporate Communication
5. Corporate Reputation
6. Internal and External Relations
7. New Media in Corporate Image and Reputation Management
8. Designing Image and Reputation
9. Where The Strategic Manager Begins
10. Elements of The Campaign
11. Practical Applications of Theory for Strategic Planning
12. Measuring and Managing Image and Reputation
13. Presenting Image Design Proposals