CREATIVE ADVERTISING (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the concept and issues related to creative advertising
2. Apply creative advertising strategies to support Public Relations branding and marketing activities
3. Create the effective messages of integrated advertising to communicate Public Relations branding and marketing activities

Topics :

1. Introduction to Advertising
2. Advertising Research
3. Advertising Planning
4. Managing Creativity in Advertising
5. Audience and Consumer
6. Creative Message Strategy
7. Storytelling
8. Media Planning
9. Social Media, Online and Mobile Advertising
10. Message Appeals & Endorsers
11. Advertising Theory
12. Ethics and Regulations in Advertising
13. Copywriting
14. Advertising Planning
15. Advertising Research
16. Advertising Design: Message Appeals & Endorsers
17. Advertising Theory
18. Audiences and Consumers
19. Copywriting
20. Storytelling
21. Social Media, Online and Digital Advertising
22. Ethics and Regulation in Advertising
23. Creative Message Strategy
24. Media Planning
25. Managing Creativity in Advertising