CREATIVE ADVERTISING (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Identify the concept and issues related to creative advertising
2. Apply creative advertising strategies to support Public Relations branding and marketing activities
3. Create the effective messages of integrated advertising to communicate Public Relations branding and marketing activities

Topics :

1. Introduction to Advertising
2. Advertising Brief
3. Advertising Plan
4. Advertising Audience
5. Advertising Messages
6. Advertising Copywriting
7. Advertising Production: Photography 1
8. Advertising Production: Photography 2
9. Advertising Production: Videography 1
10. Advertising Production: Videography 2
11. Advertising Editing
12. Advertising Media
13. Ethics in Advertising
14. Introduction to Advertising
15. Advertising Brief
16. Advertising Plan
17. Advertising Audience
18. Advertising Messages
19. Advertising Copywriting
20. Advertising Production: Photography 1
21. Advertising Production: Photography 2
22. Advertising Production: Videography 1
23. Advertising Production: Videography 2
24. Advertising Editing
25. Advertising Media