SEM AND SEO MANAGEMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the concept of SEO and SEM work as part of digital branding strategies for public relations activities.
2. Apply SEO and SEM management to build digital branding strategies for public relations activities.
3. Evaluate the effectiveness of SEO and SEM management to support digital branding strategies for public relations activities.

Topics :

1. Lecture
2. Group Assignments
3. Group Presentation
4. Group Discussion
5. Project