People Innovation Excellence

GLOBAL BRANDING STRATEGY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

  1. Identify the branding concept and issues in some product and services.
  2. Apply the effective strategic branding to strengthen brand equity
  3. Construct the effective strategic branding as a part of integrated communication strategies about the brand to the public

Topics :

  1. Brand Basics
  2. Brand Process 1: Conducting Research
  3. Brand Process 2: Clarifying Strategy
  4. Brand Process 3: Designing Identity
  5. Brand Process 4: Creating Touchpoints
  6. Brand Process 5: Managing Brand
  7. Measuring Brand Equity
  8. Personal Brand Experience
  9. Brand DIstinction
  10. Strategic Partnership
  11. Customization
  12. Sustainability for brand distinction
  13. Localization and Globalization

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close