DIGITAL PLATFORM STRATEGIES & ANALYTICS (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

Identify characteristics of any various digital platforms to support public relations campaigns.
Apply digital platform strategies to support public relations campaigns precisely.
Evaluate digital platform strategies to measure public relations campaigns using digital analytics tools.

Topics :

Digital Platform Introduction
Digital Platform Components
Digital Platform Ecosystem
Digital Platform Actors
Digital Platform Stages
Data Analytics Insights and Presentation
Platform Deep Dive 1
Platform Deep Dive 2
Platform Deep Dive 3
Digital Analytics Measurement
Platform Analytics 1
Platform Analytics 2
Platform Analytics 3

Published at : 22 May 2024 Updated at : 05 August 2025

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