EVENT MANAGEMENT (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Describe the appropriate event concept accordance with public relations campaign’s objectives
2. Apply event management concept as part of public relations activities based on campaign’s objectives
3. Organize Organize event management as part of public relations activities based on campaign’s objectives

Topics :

1. Introduction to Events
2. Event Design and Production
3. Event Planning Process
4. Build and Develop an Events Team
5. Finance, Budgeting and Event
6. Law, Health and Risk Management
7. Event Operations
8. Business Event
9. Mega Event
10. Event Marketing
11. Cultural Event and Festival
12. Event and The media
13. Event impacts and sustainability
14. Event Planning Process
15. Destination and Venue Selection for Events
16. Developing Events Program and Content
17. Site Planning Essentials for Events
18. Promotion and Publicity for Events (1)
19. Promotion and Publicity for Events (2)
20. Build and Develop an Events Team
21. Budgeting, Finances and Procurement for Events Management
22. Managing an Event on the Day
23. Post Event Evaluation and Insights (1)
24. Post Event Evaluation and Insights (2)
25. Post Event Evaluation and Presentation