EVENT MANAGEMENT (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Describe the appropriate event concept accordance with public relations campaign’s objectives
2. Apply event management concept as part of public relations activities based on campaign’s objectives
3. Organize event management as part of public relations activities based on campaign’s objectives

Topics :

1. Theory Introduction to Events
2. Theory Event Type
3. Theory Event Proposal Structure
4. Theory Event Proposal Concept
5. Theory Event Proposal Budget
6. Theory Event Team
7. Theory Event Run-through
8. Theory Event Site
9. Theory Event Sponsorship
10. Theory Event Promotion
11. Theory Event Implementation
12. Theory Event Evaluation
13. Theory Event Management
14. Practicum Introduction to Events
15. Practicum Event Type
16. Practicum Event Proposal Structure
17. Practicum Proposal Concept
18. Practicum Event Proposal Budget
19. Practicum Event Team
20. Practicum Event Run-through
21. Practicum Event Site
22. Practicum Event Sponsorship
23. Practicum Event Promotion
24. Practicum Event Implementation
25. Practicum Event Evaluation